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Magnifique

Package Design // Concept Design

2024

Deliverables:

Iconography

Packaging Design

Magnifique is a luxury French bath and body brand dedicated to promoting self-care and overall health. The brand's philosophy revolves around the idea that true beauty radiates from within, emphasizing the importance of self-care rituals that nourish both body and soul.

 

Catering to both men and women, Magnifique offers a range of products suitable for all skin types, formulated with carefully selected, gentle, and effective ingredients like botanical extracts and nourishing oils.

Magnifique's brand identity is centered around elegance, simplicity, and wellness. This is conveyed through various graphic design elements, packaging choices, and the overall aesthetic of the brand.

Magnifique’s graphic design elements and brand identity are meticulously crafted to create an aura of luxury, tranquility, and inclusiveness. Through the use of lilac purple packaging, a simple yet elegant flower emblem, and a focus on high-quality, gentle ingredients, Magnifique successfully conveys its mission of promoting self-care and overall health for both men and women. The brand’s consistent visual and communicative strategies ensure that it appeals to a discerning audience looking for premium, effective, and holistic bath and body products.

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